The free content is not automatically added to your account, apart from the cash. You also get several special vehicles as well as tattoos and other character customization options. The properties you can get for free include the Maze Bank West Executive Office, Paleto Forrest Bunker, Great Chaparrel Biker Clubhouse, Senora Desert Counterfeit Cash Factory, a 10-car garage, and a new apartment, all of which lets you start building your empire. You don’t get to the top right away, but you get far enough. The Properties let you expand your business in more sophisticated ways. With Grand Theft Auto V - Criminal Enterprise Starter Pack you immediately get GTA$1,000,000 in cash along with further items, cars, weapons, properties, and more, for a total in-game value of GTA$10,000,000.
As the title indicates it is a starter pack, so you will get the most out of the package if you are a new player or if you haven’t made much progress in the game. You need to own the base game, which is sold separately, to make use of it. Grand Theft Auto V - Criminal Enterprise Starter Pack is the perfect package for new players who want to kickstart their way to building their criminal empire in Los Santos.